As someone who owns a business in the digital domain, it must be your utmost priority to be ranked top on Google, right? This is the search engine where 90% of the World Wide Web searches occur.
In order to be at the top of the search engine result pages, you need to have a good SEO score. This is only how you get more clicks, more engagement, traffic, and views which will in turn help your business grow.
How do you get this high SEO score and rank on top?
To achieve this goal, it’s important to keep yourself updated about the activities of Google and how it’s constantly changing its algorithm to provide the best value to users. Therefore, it’s very important to remain updated about all the continuous developments to devise the right strategy for your SEO.
If you’re looking to enhance your SEO in 2022 and get into the top ranks of Google Ranking Search, you need to read this guide to learn about what’s going on in 2022.
Let’s dive in!
Learning The Google Algorithm
Google is constantly making efforts to update its search engine. In order to be successful, we need to understand Google’s patterns, the updates it rolls out after every few months or in a year, and how to instantly react to the changes so that our websites and content look good in Google’s eyes.
The Google algorithm? It is an interconnected system that helps retrieve information from the Google index.
Google algorithm uses more than 200 factors that have a direct or indirect impact on websites’ ranking. These factors determine which website and information provide the best value for a particular search so that it’s presented on the Search Engine Results Page (SERP).
To improve its algorithm, Google brings out several updates every year, but note that only a few are core algorithm updates that make influence your site’s SEO. So, you need to identify the important ones and work on those.
The majority of the updates that keep following afterwards are at times so slight that nobody even pays heed to them.
Fortunately, the important core algorithm updates are launched in the first quarter of every year, allowing web owners to devise their comprehensive SEO strategy early on. Here we have listed down some of the most important algorithm updates that have made significant impacts on the SERPs:
- Google Hummingbird update
- Google broad core update
- Intrusive Interstitials Update
- Google Panda Update
- EMD (Exact Match Domain)
- Page Layout Algorithm
- Google page experience update
To get a detailed insight into the timeline for some of the most important algorithm updates, click here.
What is Search Engine Optimization?
SEO is made up of all the aspects of your website and content you keep updating and enhancing so that it can be searched immediately by any search engine. You can divide your SEO strategy into two domains – on-page SEO and Off-page SEO.
You’ll have more control over the on-page SEO of your site. However, it must be noted that off-page SEO also carries immense importance as these are all the external efforts made to boost traffic, build authority, and improve page ranking.
The widely known and, of course, the most important aspect of off-page SEO is creating backlinks. This refers to linking your content with other websites. The greater number of backlinks you have with relevant and high-authority websites, the better domain authority you build for your site.
Moreover, note that links from social pages won’t count. Yes, linking your content with your Facebook or LinkedIn will bring traffic to your site, but this has no direct impact on the rankings. Also, make sure you don’t get bad backlinks – those that come from low-authority and spammy websites. If you do so, you might get penalized by Google.
Let’s now shed light on on-page SEO and how you can prepare for the latest Google updates.
There are several factors that come under the umbrella of on-page SEO and all these factors play their role in getting your website ranked on Google.
1. Title Tags
Title matters more than anything else. You must ensure that the title tag is of the correct length, describes your business correctly, and has the right keywords that can be seen quickly by Google.
2. Page Speed
Google prefers websites that load fast. This is why it’s important to optimize your website to get noticed by Google.
Put in all the time you need to do the perfect keyword research for your site. Keywords have a big impact since the search results are displayed based on these keywords.
4. Content Optimization
Content is also one of the most important aspects of your website. Content is all the information about your brand that you want to convey to your visitors. It’s necessary that the content on the website is optimized and appealing.
You can include all the data about your company in this, your history or story, knowledge about your services and products, reasons for why you stand apart from the competition, and much more. All of these things matter to your potential customers.
5. Meta Descriptions
Do you see the brief description for every website on Google’s search pages? That’s a meta description. Your visitors will see this before they land on your site. Therefore, make sure it is highly interesting yet concise.
6. Alt Text For Images
You need to help the search engine understand your page’s content. You’ll do this by putting in the right keywords while accurately describing the images.
Now that we’ve briefed you about on-page SEO, let’s now talk about how you can come on top of Google Ranking Search while keeping in mind the Google Algorithm Update in 2022.
Google Algorithm Update in 2022
With almost all businesses going digital in 2022, it must be known that it won’t be easy to rank on Google or any other search engine. But what is it that’s toughening this competition? How are the recent factors different from the Google ranking factors of 2021?
According to recent statistics, there are around 1.7 billion registered websites and more than 1 billion blogs in total on the World Wide Web. If you do the math, you’d notice that there’s at least 1 website for every 4-5 people. This is why the competition is getting harder with the passing day.
Most SEO experts suggest that personalized content is the main factor that will appear in the updates Google will roll out this year.
Google is going to prefer and notice content that is relevant and accurate. Only the sites that offer high-quality content will get ranked. Creating good content is the key to beat the competition in today’s digital world.
Here we have laid out 5 important tips on how to write good quality content that is praised by Google:
1. Let Readers Know What Problem You’re Resolving
Yes, keyword research is important and it might even get your website ranked and bring people to it, but what will they see when they get there?
If your articles and overall content is not providing the value your target audience is looking for, they’ll just shut your site and land somewhere else.
Once you start providing convenient and valuable answers to users’ queries, you’ll start looking like a professional business. This way you’ll create loyal customers.
2. Create Good Headlines
Remember, people will only click on your blog if the headline intrigues them. They decide which content is best suited for them based on the headline they see.
Therefore, we suggest that you spend a considerable amount of time curating good headlines so that you earn great traffic.
3. Use The Right Keywords
In all the articles you’re putting up on your site, make sure they have the best-performing keywords and that all of them are connected with the topic you’re discussing.
Finding the best performing and high-volume keywords is easy now, you can use several tools to get this done.
4. Create An Outline That is Followed In Your Industry
When you start working on your content, make sure you do a thorough competitor analysis to learn about how some businesses failed and others succeeded. Note the formula used by the successful ones and try to create something better than them.
5. Internal Linking
Don’t ever forget to add internal links in all your articles, whether new or older ones.
This way you’ll rank better because every time your reader clicks on a link to get directed to another one of your articles, you get an opportunity to show them more of what you’ve done.
All in all, in order to get high traffic on your website in 2022, you must devise the right SEO strategy and take great care of your content.