Digital Marketing

Why And How Local Businesses Should Use Video in Their Digital Marketing

Why And How Local Businesses Should Use Video in Their Digital Marketing

Marketing has become more over a necessity over the years considering people are spending millions of dollars on their marketing campaigns. All brands want to thrive against their competition, making digital Marketing Services a must for anyone moving forward.

These digital marketing firms are capable of providing an optimal user experience, campaign optimization and more.

However, not all digital marketing services operate equally. The quality of services you get will greatly impact your industry experience.

Therefore, we recommend finding a balance among services. For instance, these companies should be able to handle and local video marketing.

Before moving into further detail, let’s take a step back and see why local businesses should use video in their digital marketing.

Why And How Local Businesses Should Use Video in Their Digital Marketing

Reputable brands rely on SEO Services for better ranking and results. However, are these services only what local brands need? No, video marketing is more popular than most people realize. According to reports, these video marketing strategies are capable of attracting 4.8% more conversions.          

This may not seem like a lot, but if you’re serious about your local business video marketing, definitely worth trying. However, the approach a business takes with their local video marketing will make a massive difference.

To help you out, we’ve outlined some effective ideas. With these ideas, you’ll create a good customer base and cut down on bounce rates. Have a look:

1.      Storytelling with User-Generated Content (UGC):

The first thing local businesses need to realize is that the contest is fierce. Every brand is out there to capture the market, and missed opportunities can cost the business a lot. However, there is a way around this. For instance, the marketing agencies should prioritize authenticity.

It’s easier to do if you start featuring real customer stories in the videos and focus on get authentic responses from audiences. Moreover, it’s wise to add experiences within your video content.

Example: The local brands can try to run a social media contest for short video testimonials and see what their customers say. This provides a larger audience with info on how your service impacted their lives.

Another great idea to make these videos stand out is by making a compilation of these videos. Focus on videos showcasing positive impact of your brand.

2.      Building Brand Advocacy with Loyalty Programs

The best way to keep your business in the high profit area is by focusing on keeping the customers you’ve built. Client acquisition costs will make a huge chunk of your marketing budget, so get the most out of them.

A great approach is creating a loyalty program. For example, you could incentivize loyal customers for product reviews for discounts and exclusive offers. It will provide your business with a better income while keeping the profits and brand image high.

Moreover, you could offer loyalty program to the audiences for creating videos to be featured on your social media. Remember, word of mouth still stands as one of the top-rated ways to get genuine responses.

3.      Adding Video for Employer Branding

Branding your company is more than just focusing on your company’s image and your customer opinions. A newer and more effective approach is employer branding. These are simple videos where the employer gets featured, getting to the audience, and sharing company related information.

The usual themes for such videos range between discussing company culture, employee testimonials, or even career opportunities. This simple idea brings in the better responses, and a better response from new potential customers.

If you want to take things to the next level, consider a video series highlighting collaborative work environment at the company.

4.      Omnichannel Measurement and Attribution

An omnichannel approach has become a staple for marketing companies as they provide a chance to explore new avenues and possibilities. It’s a composed approach linking various platforms for better brand reach.

However, adding video marketing strategies for local businesses may seem relatively a bit challenging. Let’s dive a bit deeper into this concept and talk about how you can do it.

The best way to get started for this approach is to utilize advanced video analytics tools. These tools are designed specifically for this task.

Marketing expert can use them to track customer lifecycle. This includes every step from the outreach to the conversion and follow-up. The analysis can help understand customer responses and fine-tune future strategies.

For starters, brands could start and Implement UTM parameters. It’s a good way to add video call to actions (CTAs) and comprehend viewership from YouTube. The audience will eventually on the website, providing a more optimal experience with video marketing for local businesses      

5.      Local SEO Optimization with Video Schema Markup

Video schema markup is another classic approach to optimizing video marketing strategies for local business. The schema is designed while keeping individual client requirements in mind. It’s a quick way for businesses to get a major boost on their responses- how you ask?

To achieve this, brands have to implement video schema markup on their website. This schema provides search engines with improved and richer video content information about your video content.

With this simple trick, the video marketing for local businesses,and their rankings go significantly higher, providing a great experience for business owners.

Additionally, brands can also use the schema markups to specify details like:

  • Video content type
  • Location
  • Business name

By specific this information, it becomes easier for search engines to gather and implement information. It can also help with ensuring the local video content has better reach and discoverability.

Additional Few Things to Remember

Although we have discussed almost everything there is to know about video marketing for small local businesses. However, retaining all of this information can be a bit challenging. So, here’s a few additional things to keep in your arsenal incase it’s needed in the future.

1.      Don’t Shy Away from Experimentation

Brands need to bear in mind that video marketing is becoming more expansive than before. There’s no point of trying to convert local market if you’re not ready to tailor your videos. To focus on local audiences, tailor your videos specifically for them.

Don’t be afraid to experiment with different lengths, sizes and platforms for videos. This experiment can help discover what works the best with your audience.

2.      Partner with Video Marketing Agencies

There’s no shame is asking for help when you need it. If you’re new to the local video marketing industry and don’t have exposure, hiring someone can help. Seeking help doesn’t mean compromising on your brand’s vision and approach.

In fact, most professional video marketing companies are capable of merging their practices based on the company requirements. However, you will have to go through the trouble of trying to find a suitable business provider.

The video marketing agencies that you partner with can do most of the technical while retaining your brand’s originality.  If you’re not sure what to look for in these agencies, learn what expertise make the video marketing agencies the most desirable.

Ideally, brands should collaborate with a service that has high command on:

  • Scripting
  • Production
  • Advanced video editing techniques.
Why And How Local Businesses Should Use Video in Their Digital Marketing 2


3.      Stay Agile and Adapt

Like all marketing areas, local video marketing industry is also changing rapidly. Brands may not be able to keep up with these changes on their own because they require research, strategizing, and a lot more. Therefore, the best way to do this is to create a draft on what your local video marketing strategy should look like.

Focus on what’s important for your brand and merge them with what the industry is asking for. It needs to be a balance between innovative content and information approach. With these simple steps, local businesses can turn their marketing from just another strategy to a more useful tool necessary for brand growth and development.

Final Thoughts

Considering the latest changes in market, local business should use videos in their digital marketing. Some great practices to maximize conversions from your campaigns is to focus on story telling and UGC.

Next, build brand advocacy through brand loyalty programs and better employer branding. Once you’ve done that, move onto omnichannel measurements and attribution to analyze your strategies.

Take the insights from this analysis and utilize them in your next video. Lastly, don’t leave out local SEO optimization with video schema for maximum results.

However, achieving all this on your own can be slightly challenging. Therefore, we recommend seeking professional help if you feel like you could use a hand. A good recommendation for digital marketing services and SEO services is SEOHUB.

We’re a professional service working within the industry for decades and can help you crack your local SEO problems. All you need to do is connect with us and we’ll take of everything rest.

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