The fashion industry has a rich history within the centuries, evolving from simple utility to an expression of culture, identity, and status. In its early stages, fashion was localized, with styles and trends spreading slowly through word of mouth and limited distribution channels. As society progressed, advancements in technology and transportation led to the globalization of fashion, making it possible for styles and trends to cross the border rapidly. With this evaluation, fashion marketing became crucial. Traditional marketing methods like print ads, fashion shows, and celebrity endorsements were vital in building brand identity and reaching a broad audience, but that is not the case now.
The concept of marketing has been technologized, allowing us to integrate digital marketing within our strategies. The most important digital marketing tool for fashion brands is SEO (Search Engine Optimization). SEO is indispensable for brand visibility and customer engagement. Digital Marketing offers a broad canvas for fashion brands to showcase their products and ethos through various online platforms, including social media, email campaigns, and digital advertisements.