For hobbyists and amateur bloggers, it can be enough to simply write and publish blog posts using an easy-to-use CMS like WordPress or a website builder like Wix. However, for professional bloggers who need to use their blogs as a medium for improving brand exposure and creating awareness for their business, the matter is different. This is where the use of SEO tools come into play.
Such bloggers need to incorporate various SEO tools and software in their content creation process in order to maximize the efficacy of their blogs in attracting online users and expanding readership.
In this post, we will be going over some reasons why using SEO tools is an absolute MUST for bloggers.
Importance of SEO Tools for Bloggers
‘SEO Tools’ is an umbrella term that covers all types of utilities and software that can be used to aid the SEO-related aspects of a website. Moving on, we’ll take about some of the most common and essential tasks and functions that you have to do while running a blog, and how SEO tools are essential for performing them.
1. Keyword Research
One of the most important factors of SEO content is keywords. Without containing the right keywords (in the right density), a blog post will not be able to fully help a website get a higher rank in the SERPs.
To determine which keywords to use in your content, you have to use keyword research tools such as Ahrefs and SEMrush.
By using keyword research tools, you can find short-tail and long-tail keywords related to your specific niche. You can also find stats such as:
- Keyword difficulty
- Search volume
…and so on.
By finding and evaluating these metrics and statistics, you will be able to understand which keywords you should incorporate in your site/blog content.
2. Website Activity Monitoring
A large part of SEO is just about monitoring and analyzing. This is yet another place where SEO tools can help bloggers.
There are different factors related to your website that you have to keep an eye on in order to evaluate its user-friendliness.
One such important factor is website activity. Website activity refers to the behavior shown by the users during their visit to a particular site.
To evaluate the metrics and statistics related to your website activity, you have to use analytics tools. Google Analytics is a popular name in this category.
By using these tools, you can find out your website’s:
Ø Bounce Rate
The bounce rate of a website indicates the percentage of users who visit the site but leave without opening more than one page. A high bounce rate indicates that a large number of users visit a site, but leave after exploring it.
Ø Pages per Session
The ‘pages per session’ indicates the average number of pages that were opened by a user during their visit to a site.
Ø Time Duration for Session
This refers to the average time that a user spends on a website.
3. Website Performance Evaluation
Other than that, SEO tools can also be used to measure site performance metrics. There are three main stats that you can watch to find out how well your website is doing in the SERPs.
- Keyword Rankings
- DA Score
Keyword ranking refers to the spot in the SERPs where your site shows up when a certain keyword is searched.
For example, if a website shows up at spot 4 in the SERPs when the words ‘car dealership’ are searched, then it means that it ranks at number 4 for the keyword ‘car dealership’.
A website can have different rankings for different keywords. It can show up at a lower position when a high-density keyword is searched whereas it can appear higher when a low-density keyword is entered instead.
This is what a keyword rank tracking report looks like:
Ahrefs, SEMrush, and WooRank are popular tools for keyword rank tracking.
DA stands for ‘Domain Authority’. Contrary to what it may sound or seem like, DA is not an official ranking factor for Google. It is a score created by Moz that indicates the probability of a website showing up in the SERPs.
The DA score of a website is generally taken as a measure of how well it is doing in the search engine results. Popular internet giants like Moz and Ahrefs have high DA scores since they have excellent rankings for their related keywords.
To find out the domain authority of your website, you can take the help of a DA PA checker.
In simple words, the traffic of a website refers to the total number of users that visit it. Checking the traffic stats of your site can help you in determining how many customers/clients you are managing to attract, and how many visitors are clicking through to your website.
Similarly, monitoring your website’s traffic is also a good way to determine whether or not your site has been hit by an automatic search engine penalty.
While in the case of manual penalties, the webmaster is informed via a notification (email, etc.), this is not the case with automatic penalties.
If you notice a sudden dip in your site’s traffic, then it means that your site has been penalized, due to which it is not showing up in the SERPs consistently. Automatic penalties can also result in your site showing up lower in the SERPs.
Ubersuggest, SEMrush, and SERanking are good tools for getting traffic stats.
In 2022, SEO tools are not something that you can choose to use, or just discard if you want to. On the contrary, they’ve become an absolute necessity for every blogger and webmaster.
Without SEO tools, you cannot get proper insights into your website’s performance nor can you create a proper keyword strategy for your site’s SEO.
In this post, we touched on some important tasks and functions that you have to perform as a blogger. Also, how you can use SEO tools to get some help along the process.
If you would like to start a blog or would like to optimize your existing blog, you can always count on SEOHUB to provide excellent SEO consultation and services to rank your blog at the top of SERPs