Throughout the years, Google Search has been the most widely used search engine for most users out there. The performance data of Google Search is widely used data in the Search Console using both of the methods, and it can be Search Analytics API or the Performance report if you want to learn a thing or two about how Google processes the data, privacy filtering, limitations and whatnot. Keep reading this, and you will get to know how all of this works.
Basics of Search Performance:
Most of us are always searching for things on the search engine, but have you ever wondered how all of this works? The performance data has four metrics which show how the search traffic has been changing over time. Check them below:
- Clicks: Count the clicks of the users from Google Search results.
- Impressions: Counting the times when the users saw your property on Google search results.
- CTR (Click-Through Rate): The count of clicks which were by the impression count.
- Position: Positioning of the search results for the URL, queries or for the website.
You can analyze these metrics in many different ways. Check how each of the query, page, country, device or search appearance is bringing traffic to your website. With this analysis, you can take a look at the performance. Furthermore, if you want to get the best SEO services in Karachi for your business or company, you can contact us right now.
The accessibility to the Search performance data includes the product interface, Search Analytics API, the Looker Studio connector and spreadsheets. You can use these mediums to have access to the performance data.
However, if you are using the product interface, the dimensions are through the filters or the dimensions tables with the charts. You will have to analyze the metrics as they will be shown in the charts.
Limitations and Filtering of Data:
The data in the report interface and the data that is exported are aggregated and filtered in many other various ways. Check the limitations to the data below:
Privacy filtering:
Some queries, mostly known as anonymized queries, aren’t included in the Search Console data to protect the privacy of the user who’s making the query.
These queries are those which aren’t issued by more than a dozen of users over a two-to-three-month period. To protect privacy, the queries which are legit won’t be shown in the Search performance data. This is the reason why they are known as anonymized queries. The actual anonymized queries are always passed over from the tables. However, you can find them in chart totals by filtering by the query.
Take it as an example to make it clear to you that it takes into account only privacy filtering as well as daily data row limits which are next to it. It will play a role in this chart. The table below will show the traffic for queries to your website. This is itemizing the traffic from non-anonymized queries. Normally, a traditional website will have four or more itemized, non-anonymized queries.
Most of the time, the chart shows itemized clicks and then, later on, adds the clicks that came from anonymized queries to it.
Whenever you are using Search Console reporting, you will notice this type of discrepancy in two methods:
- There will be no row for anonymized queries in the report table or the API. If you think of summing up the clicks from every row, you won’t be able to find the same number of clicks as the total that is in the chart. For instance, you will be looking at 450 clicks when you are summing the rows, but there will be 500+ in the chart’s total.
- The anonymized queries are passed over whenever you will apply a filter. You will find a difference between the sum of clicks in the chart totals as compared to the sum of clicks which contain (some_string) and those that do not have (some_string).
Daily data row limit:
The limitations are related to serving latency, storage, processing resources, and others. Search Console has a limit on the amount of data which can be displayed or exported. These limits don’t really affect the majority of properties in the Search Console. Some of the very large websites are affected by this. However, even these large websites’ remaining data will be large enough to create a representative sample of data.
The max you can go for exporting through the Search Console UI is 1000 rows of data. As of now, the current limit for the data exported via Search Analytics API or Looker Studio connector is 50,000 rows per day per site per search type. This is the highest, and it can’t be reached in any case. There has to be a reason why they kept 50,000 rows with a higher ceiling.
You can use (rowLimit) to increase it to 25,000 and (startRow) to pull the rows from 25,001 to 50,000.
To Wrap Up:
To sum this up, you are pretty much aware of all of the stuff related to Search Console performance data. Now you know about the four metrics, product interface, Search Analytics API, Looker Studio and much more about the Search Console. You can do all of this as per your needs.
