When we think about search engines, pretty much the only thing that comes to mind is the search engine of Google. However, there are a lot of other search engines out there. One of them is the DuckDuckGo search engine. It has been gaining more and more popularity over the years and is now one of the more prominent platforms.
Most SEO companies out there just focus on Google SEO when it is just a part of the SEO puzzle. If you are only focusing on Google, it is possible that you are missing out on a large chunk of the market that uses search engines other than Google. Nowadays, you will find that tons of other people use search engines like DuckDuckGo and Bing. So you, as a business, should focus on all aspects when it comes to SEO.
However, you may wonder, “ isn’t all SEO the same regardless of the type of search engine you are dealing with?” Well, not quite.
In this blog, we will learn about DuckDuckGo SEO and how marketers successfully go about it.
The Basics Of DuckDuckGo SEO Marketing
You may be asking yourself, “what is DuckDuckGo?” Well, it is a search engine that focuses on giving users privacy and a tracking-free experience. The whole reason why this search engine is gaining so much momentum is that it doesn’t permanently track user sessions or store their browsing information.
So how does DuckDuckGo work? How can marketers use it to expand their marketing? And how does it actually work?
It is absolutely possible for you to market your business on their search engine, and many businesses already know the importance of covering every base in order to get organic search engine traffic. Search engines receive the largest internet traffic in the world, earn about 40% of all the Internet’s revenue, and are used by everyone at least once on a daily basis, sometimes even more than once.
The real question is, how does that work with DuckDuckGo?
Is DuckDuckGo SEO Worthwhile?
It definitely can be. The truth is that DuckDuckGo SEO is a bit unclear and does not have sufficient information. You can’t know how it ranks and indexes websites compared to other search engines.
Plus, DuckDuckGo has a smaller search audience when we compare it to search engines like Google. Right now, the US search market share of DuckDuckGo is a respectable yet tiny 1.7 percent. On the other hand, Google has over 80 percent of the market share, and Bing has about 6.7 percent. DuckDuckGo even comes after Yahoo, which comes near 3 percent.
Despite the small market share of DuckDuckGo, it has managed to grow rapidly into one of the well-known search engines. Its share of all internet searches has doubled since 2017 and continued its way towards growth. It even has a higher share in mobile searches as compared to Bing.
So now you have a reason to focus on SEO for DuckDuckGo. Its popularity exponentially grew for mobile searches, which made DuckDuckGo catch up with Google for a percentage of organic searches. DuckDuckGo has continued to improve since then and has partnered up with companies like Samsung and iPhone to be their default search engine option.
Finally, a lot of the traffic on DuckDuckGo comes from the US. This means that you can make use of different marketing strategies to gain traction on DuckDuckGo. Plus, if you are optimizing your website for Google and Bing, you already know some of the basics for DuckDuckGo SEO. In fact, DuckDuckGo sources many of its search results from Bing and Google.
DuckDuckGo SEO: What You Need To Do
1. Content Marketing
If we rank the components of SEO, backlinks and meta-data would be the first and second, respectively, and content would be the third. This is how important content is to the optimization of a website.
Creating and optimizing content for your website is highly crucial if you want a well-performing website on any search engine. Since DuckDuckSeo gets its results from other sources, such as Google and Bing, you will need to make sure that you have the same high-quality content for DuckDuckGo SEO as you would have for any other search engine.
Here are some guidelines on the content for Google SEO that also work for DuckDuckGo marketing as well:
- Write useful and informational content on your page that clearly and accurately describes your website.
- Find focus keywords and key phrases that go best with your website’s purpose and include those in your content.
- Make sure to create pages and links that search engines can easily crawl.
- Make your website pages primarily for visitors, not search engines. Make sure you don’t deceive your current and potential customers or visitors.
- Think about the things that make your website unique, engaging, and valuable. Make it stand out from others.
These are the best practices for writing and creating website content in order to optimize your website on the DuckDuckGo search engine. Businesses can take a start with keyword searches and then go from there.
If you are doing content-centred marketing for DuckDuckGo, it will be more effective when written for EAT. You will want to create content that will help shoppers find what they are actually looking for.
2. Mobile-Friendly SEO
Since DuckDuckGo is predominantly used on mobile phones, you want to make sure your website is properly optimized for mobile SEO.
There are a lot of things that go into optimizing a site for mobile searches, but you can’t skip out on it, as it is an essential area of marketing. More than three-fifth use of the DuckDuckGo search console comes from mobile devices, and it is ranking third in the most used search engines on the internet, even beating Bing.
So when you are doing mobile-friendly SEO for your website, you need to focus on all the tiny details. The text should not have a very small size, content that’s too wide, and buttons placed too close together. Similarly, UX SEO and page-load time are equally important for DuckDuckGo SEO as well.
Backlinks are one of the most important tools of SEO for website ranking, and it seems DuckDuckGo is no different. If you want to successfully carry out DuckDuckGo marketing, then you will have to keep backlinks in mind. However, you need to understand that there is no legitimate way to manually get backlinks. They are only gained naturally.
Buying and faking backlinks through personal blog networks or cheating can lead to your website being penalized by Google for a bad backlink profile. This will ultimately hurt your ranking rather than actually improving them.
Here are some legitimate ways to get backlinks.
- Create and optimize high-quality, unique, and honest content that will satisfy your customers.
- Make sure your content is ranking in search by completing the website’s SEO. the better you rank, the more backlinks you get.
- Share your content over different platforms by employing different marketing strategies like social media.
4. Keyword Optimization
Just like Bing and Google, DuckDuckGo seems to have a high-level understanding of keyword semantics and context. This means that the same SEO, done for Bing and Google, for semantic search and understanding keyword ‘search intent’ is also important for DuckDuckGo.
Search engines, before, only used to provide results on the basis of matching pages against the language of the search. Now, they have become more sophisticated and can easily understand closely related words, conjunctions, synonyms, and multiple keywords. This can be utilized by building marketing and SEO related strategies around them. You can easily have a ranking website on DuckDuckGo with those simple strategies.
So, perform keyword research to find out the keywords that may be valuable to your business, including long-tail keywords and head-keywords. Then you can optimize your on-page content with relevant keywords and include LSI keywords wherever possible. The most important thing you need to remember while writing is to do it naturally. You should prioritize quality content writing for users, not algorithms. Businesses should understand the value of search psychology and quality content for visitors in order to have better ROI. Even nowadays, you will see the concept of search intent marketing on the rise, as businesses are smarter now than ever.
5. MetaData Optimization
In order to get a better ranking on the DuckDuckGo search engine, you should follow Google’s and Bing’s guidelines to optimize the MetaData of your website. It is the single most important and common SEO strategy. This is mainly because search algorithms of DuckDuckGo use MetaData to understand what web pages are all about and what keywords need to be ranked.
Follow the best tricks for the optimization of title tags in order to target your most valuable search keywords. The title tags will be used for all the different search engines, from Google to DuckDuckGo, so you are saved from all the trouble of writing MetaData for each platform.
Now, if you are looking for a digital marketing company to do all your Website’s SEO, then SeoHub is the one for you. We will take over your website and make sure that it is ranking on all channels, be it Google, Bing, or DuckDuckGo. So give us a call now and learn more about our services.